When I started designing for Envoy, the only established visual identity was the logo itself, created by a previous designer. Using the red circular logo device as a jumping off point, I developed a clean, simple repeating ring motif that would adapt to a corporate stationery suite and eventually custom greetings cards. Christmas was a key time of year for reaching out to clients, and it was great fun to adapt the simple circle into three striking seasonal options.

Envoy International

Building an identity from a logo

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